UX designer and researcher.

I help organisations unlock customer insights to build products they will love and use.

Liwwa Redesign

Redesigning a peer to peer lending platfrom to attract a younger audience.

Liwwa Redesign

Redesigning a peer to peer lending platfrom to attract a younger audience.

The Lab

A food and design lab nestled in a restaurant.

The Lab

A food and design lab nestled in a restaurant.

The Argeileh Project

A circular strategy to eliminate waste from the argeileh industry

The Argeileh Project

A circular strategy to eliminate waste from the argeileh industry

The Brinery

Reviving fermentation for contemporary lifestyles to support gut health and
alleviate food waste

The Brinery with vegetables to the side

The Brinery

Reviving fermentation for contemporary lifestyles to support gut health and alleviate food waste

MenaME Redesign

A case study in making an HR app more user friendly

MenaME Redesign

A case study in making an HR app more user friendly

Made from Jordan

A biomaterial made out of local agricultural waste.

Made from Jordan

A biomaterial made out of local agricultural waste.