Launch ideas humans need.

42% of new ventures fail because there is no market need. We make yours one of the 58%.
Trusted by
Services
From problem definition, to validation, to a minimum viable product, we save you costs and headaches to launch products and services that your customers need.
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Find out more

Discover

Discover what matters
Through deep user research and future foresight, I uncover what users actually need, and why it matters, to give you clarity and a clear purpose.

Build

Make it real, fast.
I work with you and your customers to prototype ideas, test assumptions, and design early versions of your product, service, or policy in weeks not months.
Case studies

Explore my work.

UAE Health Regulator

Health services re-engineering

Re-designing a health regulator's services to be more human-centered.
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Goethe Institut

Material Innovation & Entrepreneurship Program

Designing and facilitating a hybrid circular design innovation program.
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The International Rescue Committee

InforMH: Mental health services for displaced communities

Validating mental health services for refugees
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liwwa inc.

liwwa inc Redesign

Redesigning a peer to peer lending platform to attract a younger audience.
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for who
Building new products or services
Finding use cases for emerging technology.
Designing for citizen-centered outcomes.
By Who

Work is changing,
we’ve embraced it.

I work across industries because innovation challenges—whether in policy, AI, or sustainability—share one thing: uncertainty.

I lead every project personally, and when needed, I bring in a trusted network of collaborators to scale up with the right expertise.

I don’t claim to know your space better than you do.
I help you ask better questions, test smarter, and move with confidence.
LET’S WORK TOGETHER