case study

Health services re-engineering

How might we redesign medical licensing and regulation services to increase customer happiness?

Customers were struggling to find the right service, so we created a task-based service catalog based on their persona.Customers were struggling to find the right service, so we created a human centered service catalog.

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And simplified the experience by reducing services from

91 to 31

And steps required of the customer by over 60%, thanks to smarter integrations with other entities.

We also unified 4 dashboards into one for customers to manage all their needs.

And cleared up the licensing journey by explaining the step by step process.

We also designed innovative back office experiences to enable more productive work; reducing processing time by 50%.

Document preview side by side with application review.
Sticky notes allow officers to add notes to each other on the application.

And validated all our design decisions by user testing all the new service experiences

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