case study

Health services re-engineering

How might we redesign medical licensing and regulation services to increase customer happiness?

Customers were struggling to find the right service, so we created a task-based service catalog based on their persona.

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And simplified the experience by reducing services from

91 to 31

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And steps required of the customer by over 60%, thanks to smarter integrations with other entities.

We also unified 4 dashboards into one for customers to manage all their needs.

And cleared up the licensing journey by explaining the step by step process.

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We also designed innovative back office experiences to enable more productive work; reducing processing time by 50%.

Document preview side by side with application review.
Sticky notes allow officers to add notes to each other on the application.

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And validated all our design decisions by user testing all the new service experiences

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