Understand your customers better than they understand themselves. Through creative, qualitative research, we uncover the deeper motivations, needs, and behaviors that data alone can’t reveal - giving you a clearer foundation for building solutions that truly matter.
Want to know what opportunities you might be missing? I dive deep into systems analysis, emerging technology and user behaviour to identify where new products, services or experiences can have a real impact.
You can't predict the future but you can prepare for it. Using speculative design, scenario planning, and strategic foresight, I help you anticipate societal shifts, imagine new possibilities, and lay the groundwork for smarter strategic roadmaps.
From nothing to a fully validated prototype, I help you launch new products or services that are grounded in real user needs.
Got something that's not working? Let's optimize, redesign or re-imagine your services and experiences to better meet user needs.
Want to launch a new business? I get you from 0 to 1 starting with research, through to business modelling, branding and launch - all while building your early adopter community.
