https://liwwa.com/
How might we support Millenials with no financial knowledge invest in loans?
Before working together, liwwa mainly attracted financially literate, middle aged, male investors to their platform. liwwa wanted to attract Millenials with little investing knowledge without ostracizing their current customers.
We redesigned liwwa to keep the experience familiar for current customers but also make it much simpler and more attractive to a younger, financially illiterate audience.
(Swipe/click right to compare the experience before the redesign)
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The [old] website is devoid of emotion. I don’t feel remotely attached to it.
- One of the interviewed Millenials
I would rather invest a small amount every few months and have Auto-Invest manage my money.
- Interviewed new user
