case study

The Argeileh Project

Client

In house concept

Team

Role

Futures Foresight, Opportunities Mapping, Product Development

Year

2019

Awards

Media

The Circular Economy Podcast

CHALLENGE

Over 440 million single-use argeileh hoses are used every year in the Arab World. We wanted to design a more sustainable alternative.

OUTCOME

TAP is a circular, subscription based model for argeileh cafes that replaces the traditional argeileh with cradle to cradle designed vapes.

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This eliminates waste, is cheaper to adopt and shows that the circular economy can be both cheaper and better.

How might we eliminate waste from the argeileh industry by creating a zero waste alternative while maintaining a familiar user experience?

440,000,000

single use plastic argeileh hoses are used in the Arab World every single year.

The Argeileh Project is a subscription based service that provides cafes with zero waste argeileh vapes.

Designed to cradle to cradle principles, they are easy to repair, upgrade and in the worst case, infinitely recyclable.

TAP is more affordable than what cafes pay now per month.

Research shows that people want the same experience and especially the same design language.

TAP PART 2

Products made of single use argeileh hose plastic.

As part of the project, I collected a lot of plastic pipes so collaborated with different designers and organisations to create a range of products made out of the used plastic.

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