Dezeen, Harper's Bazaar (Print), Designaholic
How might we revive fermentation?
Fermentation is an ancient and crucial food preservation technique that maintains a healthy gut, reduces food waste and has infinite creative potential - however, many households no longer ferment as current products and lifestyles have relegated it to the fringes of society.
The Brinery is an at-home fermentation vessel that makes the process much simpler and more attractive to the mainstream. By beautifying fermentation, it aims to challenge common misconceptions associated with the process and accelerate its adoption as the next disruptive food movement.
To ferment is to lodge an eloquent protest against the homogenization of flavours and food experiences now rolling like a great lawn across the globe. It is a declaration of independence from an economy that would much prefer we were all passive consumers of its commodities, rather than creators of unique products expressive of ourselves and the places where we live. Because your sauerkraut will be nothing like mine or anyone else’s.
- Michael Pollan
Since most people we interviewed were apprehensive about fermentation, we designed an experiential dining concept to reframe fermentation and introduce the Brinery to our target customer.It involved three distinct design interactions: Taste, Transformation and Health.
