I’m a maker and strategist. I help businesses be more innovative through design and future-proofing.

Maker

A graduate of Innovation Design Engineering at the Royal College of Art and Imperial College London, I love making things and I’m particularly interested in projects that are focused on creating a more environmentally sustainable future. Products I’ve worked on have won or been finalists of numerous design awards including the RSA student design awards , Red Dot and A’Design Awards. My work at Twelve Degrees has allowed me to hone my skills in prototyping, product design and design for manufacture as we work across a diverse range of mass produced products from ceramics to consumer electronics.

More recently, I’ve been experimenting with design interactions and applications of plastic waste.

Strategist

I have always been a dreamer - imagining how the world should be. I believe this is the right way to go about transforming the world now for a better future. As a strategist, I have redesigned organisational systems at IBM to be more efficient in finding information, I have analysed futures-related opportunities for clients at AKQA and at Twelve Degrees, formed strategic partnerships to become more financially stable as well as setting up the studio’s design training arm in which we train businesses and entrepreneurs on the product design process.

Throughout my career, I have given numerous workshops, talks and pitches in Australia, the UK and Jordan. Storytelling, design and writing have always been important tools to simplify and convey an engaging message.