42% of ventures fail because there is no market need for their services.

I help venture builders* close that gap.

As a user researcher and designer, my skill lies in discovering what customers need, why they need it and how they want to experience it.

From startups to governments, I've spent more than 8 years designing human centered solutions for venture builders (*anyone looking to build a new product or service) - whether it is an award winning consumer product or rethinking public services.

I also coach and train companies on human centered design with workshops hosted in the UK, Australia and Jordan.

  • Hot sauce master

  • Karate black belt

  • Foreign film connoisseur

  • Favourite fruit and symbol

  • Fun facts repository

Bassam delivered a well-thought-out, well-researched, and well-crafted user experience that we will adopt for many years to come. He is professional, committed, and most importantly, he delivered on his promise of exceptional UX with no shortcomings. We hope we get an opportunity to work with him on future projects!

-Zena, Communications and Branding Manager at a fintech

It was great to work with Bassam. He produced some great work for us. I’ll definitely keep them in mind should we ever need work in the future.

-Heba, HR Manager at Arabot